sales mix definition

The proportion of products sold. For example, if a car company sells 100,000 low-profit cars and 400,000 medium-profit cars and 500,000 high-profit trucks, it has a sales mix of 10% + 40% + 50%. If the total number of units sold remains at 1,000,000 but the sales mix changes so that more of the low-profit cars are sold and fewer of the high-profit trucks are sold, the company’s profits will be significantly less.