If I want a gross margin of 25%, what percent should I mark up my product?

Definition of Gross Margin

Gross margin as a percentage is the gross profit divided by the selling price. For example, if a product sells for $100 and its cost of goods sold is $75, the gross profit is $25 and the gross margin (gross profit as a percentage of the selling price) is 25% ($25/$100).

Example of Calculating the Markup on Cost to Earn a Specified Gross Margin

Since you know the cost of a product and you know the gross margin percentage to be achieved, you can determine the selling price and the markup needed.

Let's begin by assuming that a company's product has a cost of $75 and the company desires a 25% gross margin (or 25% of the selling price). Let's use "SP" to indicate the product's required selling price and "MU$" to represent the gross profit, and state the gross margin as 0.25SP. This means that:

  • SP = Cost + MU$
  • SP = $75 + MU$
  • Since MU$ must be 25% of SP, we can state: SP = $75 + 0.25SP
  • Restating the previous point, we have: SP - 0.25SP = $75
  • Restating the previous point, we have: 0.75SP = $75
  • After dividing each side of the equation by 0.75, we have: SP = $100

With a selling price of $100 and a cost of $75, the $25 markup as a percentage of the $75 cost is 33.33% ($25/$75). The gross profit of $25 ($100 - $75) also means a gross margin of 25% ($25 gross profit divided by the selling price of $100).

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